Facebook Advertising – What SMBs need to know now and for the future

Posted on: April 13th, 2021 by Ryan Castro

Facebook is a cost effective and impactful way to market, leading 86% of SMBs to invest in Facebook advertising in 2020.

Programmatic Advertising: Demystifying Video, Audio and Data Collection

Posted on: March 10th, 2021 by Ryan Castro

Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space. We will demystify these rapidly changing areas of advertising, taking you “under the hood” for a better understanding of how ad space is purchased programmatically. We’ll give you the latest on data collection, what changes are on the horizon and how you can best position your business for success in the future.

Discover the latest in Google search strategy and how it is used in lead generation

Posted on: February 10th, 2021 by Ryan Castro

Google’s focus on local business has changed dramatically in the last year, and it’s not just about Pay-Per-Click anymore. Learn about new programs from Google that are crucial to get your business on the top of Google search results. This series is a must-attend for any business that uses search to attract website traffic and leads.

Free webinars hosted by our in-house agency team allow you to tap into local expertise and learn proven practices that get results. The Seattle Times Media Solutions is a full-service digital agency that specializes in helping businesses develop media plans to reach consumers using multiple channels at all stages of the consumer journey.

*Our free workshops are offered by invitation only, and space is limited.

Discover the ins and outs of digital marketing around Cannabis products in Washington

Posted on: February 10th, 2021 by Ryan Castro

Cannabis presents unique challenges for marketers because of regulations from Google, Facebook and others. Many cannabis-related companies are finding effective ways to navigate regulations and utilize both traditional and emerging digital tactics to reach new audiences. Our digital and cannabis marketing experts will give tips of the trade and share case studies on successful campaigns driving awareness, engagement and conversions for cannabis.

Free webinars hosted by our in-house agency team allow you to tap into local expertise and learn proven practices that get results. The Seattle Times Media Solutions is a full-service digital agency that specializes in helping businesses develop media plans to reach consumers using multiple channels at all stages of the consumer journey.

*Our free workshops are offered by invitation only, and space is limited.

An Inside Look at Audience Engagement Now and Direction for the Future

Posted on: January 22nd, 2021 by Ryan Castro

Trends to Incorporate into your 2021 Marketing Budget

Posted on: October 22nd, 2020 by Ryan Castro

Our team of digital marketing experts weighs in on emerging trends, and what you should know before making your 2021 marketing plans. Don’t miss this opportunity to learn what’s working now in advertising across search, social, programmatic, content marketing, OTT and more. Discover how other local businesses are projecting spending in this don’t-miss session.
Free webinars hosted by our in-house agency team allow you to tap into local expertise and learn proven practices that get results. The Seattle Times Media Solutions is a full-service digital agency that specializes in helping businesses develop media plans to reach consumers using multiple channels at all stages of the consumer journey.
*Our free workshops are offered by invitation only, and space is limited.

Predictions & Marketing Tips for the 2020 Holiday Season

Posted on: October 7th, 2020 by Ryan Castro

2020 has been a year like none other and the holiday season will follow suit. At this Lunch and Learn, we’ll share 5 predictions on how the holiday shopping season will be different this year, and get tips from our experts on hidden opportunities and best practices to make the most of the lucrative shopping season. *Free webinars hosted by our in-house agency team and guest speakers that allow you to tap into local expertise and learn proven practices that get results. The Seattle Times Media Solutions is a full-service digital agency that specializes in helping businesses develop media plans to reach consumers through different channels at all stages of the consumer journey.
Our free workshops are offered by invitation only, and space is limited.

Brand Activism and Cause Marketing

Posted on: August 24th, 2020 by Ryan Castro

The racial justice movement and COVID have caused many brands and companies to reflect on their values, activism and marketing messaging. We’ll cover why cause marketing is so important today, and share ideas and best practices on how your brand can impact change and grow brand affinity. Guest speaker: Noah Keteyian, WE Communications*Free webinars hosted by our in-house agency team and guest speakers that allow you to tap into local expertise and learn proven practices that get results. The Seattle Times Media Solutions is a full-service digital agency that specializes in helping businesses develop media plans to reach consumers through different channels at all stages of the consumer journey.Our free workshops are offered by invitation only, and space is limited.

Cutting Through the Noise: Creative Ways to Stand Apart on Social

Posted on: June 18th, 2020 by Ryan Castro

As businesses reopen and marketing focuses shift, it’s harder to stand out from the crowd and differentiate your brand from the masses. We’ll review creative ideas for social and other marketing platforms, including contests, quizzes, interactive storytelling, shopping ads and more.Free webinars hosted by our in-house agency team allow you to tap into local expertise and learn proven practices that get results. The Seattle Times Media Solutions is a full-service digital agency that specializes in helping businesses develop media plans to reach consumers through different channels at all stages of the consumer journey.Our free workshops are offered by invitation only, and space is limited.

COVID Reopening: Local Consumer Sentiment

Posted on: May 18th, 2020 by Ryan Castro

When Stay Home orders are lifted, how likely are local consumers to resume shopping behaviors, or have habits changed permanently? Get the results of The Seattle Times consumer survey, and learn what you need to know to be prepared to welcome new customers, in store and through digital channels. Hear from local businesses that are doing it right including Canlis, Bartell Drugs, and Puetz Golf

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