From TikTok to YouTube and Connected TV, video is everywhere and growing in importance every year.
The pandemic has changed the workforce, and employers are scrambling to adjust. Join guest speaker Roxie Crowley from Recruitology to learn how to market your business to job seekers for entry level to advanced positions.
The Seattle Times Content Studio will give tips on promoting your business to travelers. We’ll explain how to get your story in front of audiences on various platforms, including news sites, social media, video and more. We’ll share new opportunities and tangible ways to make the most of a post-COVID world.
Learn how holiday shopping has changed, what to expect this year and how to capitalize on new opportunities.
Get fresh ideas on targeting audiences with the highest propensity to give, with actionable plans and case studies of successful fundraising campaigns.
Content is key in your social media and SEO strategies. Get an overview of strategies, trends and best practices in this quickly emerging space.
Get an inside look at how The Seattle Times incorporates Diversity, Equity and Inclusion in their content and how your marketing can reflect DEI values.
Facebook is a cost effective and impactful way to market, leading 86% of SMBs to invest in Facebook advertising in 2020.
Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space. We will demystify these rapidly changing areas of advertising, taking you “under the hood” for a better understanding of how ad space is purchased programmatically. We’ll give you the latest on data collection, what changes are on the horizon and how you can best position your business for success in the future.