Everything VIDEO

Posted on: March 18th, 2022 by Ryan Castro

From TikTok to YouTube and Connected TV, video is everywhere and growing in importance every year.

Lunch and Learn: Recruitment Marketing

Posted on: January 25th, 2022 by Ryan Castro

The pandemic has changed the workforce, and employers are scrambling to adjust. Join guest speaker Roxie Crowley from Recruitology to learn how to market your business to job seekers for entry level to advanced positions.

Tourism and Visitor Marketing: Telling Your Destination Story – In Partnership with GSBA

Posted on: October 27th, 2021 by Ryan Castro

Travel and Tourism: Telling your Destination Story

Posted on: September 15th, 2021 by Ryan Castro

The Seattle Times Content Studio will give tips on promoting your business to travelers. We’ll explain how to get your story in front of audiences on various platforms, including news sites, social media, video and more. We’ll share new opportunities and tangible ways to make the most of a post-COVID world.

Marketing Strategies for the 2021 Holiday Season

Posted on: August 9th, 2021 by Ryan Castro

Learn how holiday shopping has changed, what to expect this year and how to capitalize on new opportunities.

Nonprofits: 10 Key Strategies to Boost Your Marketing Efforts

Posted on: July 16th, 2021 by Ryan Castro

Get fresh ideas on targeting audiences with the highest propensity to give, with actionable plans and case studies of successful fundraising campaigns.

Elevating your Content Marketing Strategy

Posted on: June 14th, 2021 by Ryan Castro

Content is key in your social media and SEO strategies. Get an overview of strategies, trends and best practices in this quickly emerging space.

Reaching Diverse Audiences

Posted on: May 12th, 2021 by Ryan Castro

Get an inside look at how The Seattle Times incorporates Diversity, Equity and Inclusion in their content and how your marketing can reflect DEI values.

Facebook Advertising – What SMBs need to know now and for the future

Posted on: April 13th, 2021 by Ryan Castro

Facebook is a cost effective and impactful way to market, leading 86% of SMBs to invest in Facebook advertising in 2020.

Programmatic Advertising: Demystifying Video, Audio and Data Collection

Posted on: March 10th, 2021 by Ryan Castro

Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space. We will demystify these rapidly changing areas of advertising, taking you “under the hood” for a better understanding of how ad space is purchased programmatically. We’ll give you the latest on data collection, what changes are on the horizon and how you can best position your business for success in the future.

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