Generate a steady stream of quality leads with direct response marketing programs. Drive phone calls, form fills and chat sessions that get maximum results with minimum time commitment.
The Seattle Times lead generation programs are optimized to deliver new customers and conversions, with measurable results.
Drive phone calls, form fills and chat sessions through search, social and email channels, with a cost-per-conversion model to measure ROI.
We deliver your direct response message to the homes of consumers most likely to buy with mailed postcards, door hangers and more.
Drive leads with performance-based advertising in The Seattle Times newspaper, which uses call and website analytics to provide a trackable response to offline advertising.
Marketing that drives web traffic is only effective if your website is designed to capture leads. Using chat, personalization, performance, and review management, we’ll help convert researchers to buyers.
Seattle University School of Theology and Ministry offers a range of very specific graduate, degree and certificate programs. They wanted to drive enrollment in these programs, and turned to The Seattle Times Media Solutions for help.
We built out and executed a multimedia strategy which included search engine marketing, video pre-roll, connected TV, programmatic display and Facebook advertising. We also ran print ads in The Seattle Times Advance Course special section, which targets readers interested in higher learning and postgraduate study. Our staff and Seattle University Marketing Director Karen Fujii worked as one cohesive team, nimbly adjusting creative and strategic direction as needed throughout the year.
Results: Total website traffic increased 8.42 percent and site visits from new users increased by 16.88 percent, year over year. The School of Theology and Ministry achieved increased visibility in the market with over 4.7 million impressions served, increased website engagement from 4,845 clicks to the site and overall, a 50.59% increase in visits to their application site.