Increase your visibility and build consumer trust over time. With brand awareness marketing, we amplify your presence, create interest and drive more engaged buyers to your business.
The Seattle Times Media Solutions extends your message across the Northwest’s top local news media site and beyond. Post-campaign analytics show engaged users who visited your website, and whether they researched specific pages and/or took further action.
With 1.8 million readers in print and online, the local reach of The Seattle Times is unmatched, and our multichannel programs ensure even more reach for your budget. High-impact ad units like takeovers, spadea and front-page Power Notes help you get noticed.
Video is a powerful medium for telling your story. We extend the reach of your video ads on seattletimes.com and across the web, including pre- and mid-roll advertising across our extended network, Connected TV, YouTube and more.
Targeted display advertising reaches your best audience on virtually any website where they spend time. Target users by interest, location, or purchase-intending behavior, and track those who viewed your ad and later visited your website.
Paid Facebook and Instagram advertising extends your message and encourages interaction and engagement. A/B testing and optimizations refine your audiences, images, headlines and more for maximum performance.
Sponsored content informs, engages and positions you as an expert. Our team of experienced journalists and editors will work with you to concept and create an in-depth story that resides under the trusted seattletimes.com banner.
Pacific Northwest Ballet had a goal beyond driving ticket sales to their annual performance of “The Nutcracker.” They aimed to highlight the importance of the arts and the power of dance and music to tell a story. Ultimately, they wanted to engage an educated audience to encourage a tradition of ballet attendance.
The Seattle Times Media Solutions created a plan to meet these goals. It primarily focused on sponsored content articles, layered in with videos and images. These were supported by behaviorally targeted display banners on seattletimes.com, Facebook advertising and print ads in The Seattle Times newspaper.
Results: The Ballet’s branded content articles received 11,280 total reads, nearly 400% over goal, with a per-article average read time of 3:11 minutes. In addition, banner and social ads drove nearly 3 million impressions and more than 16,000 website clicks. The campaign exceeded all expectations for awareness and engagement.