Our Approach

In-depth expertise with a focus on outcomes and results

We take a holistic solutions-based approach in recommending plans that will work best for you.

The advertising landscape is more complex than ever. Many businesses need help navigating it in a holistic, strategic way. Our business partnerships are informed by the latest advertising best practices, and grounded in trust, integrity, local knowledge and expertise. It’s an approach that has guided The Seattle Times for over a century. We invite you to discover the Seattle Times Media Solutions advantage with a free consultation today.

OUR PROCESS

Our proven, data-driven strategy ensures you’re reaching your business’ ideal audiences and achieving your marketing goals. We continually review and optimize your ads and provide you with monthly, actionable reports so you can track your campaign’s progress.

RESEARCH & ANALYSIS

Seattle Times Audience Analysis Tag (STAAT)

Customer Data Analysis (PRIZM)

Website, digital and competitive analysis

MEDIA MIX

Strategic solutions and recommendation

Latest advertising technology and capabilities

Offline and Online tactics

CREATIVE MESSAGING

Display

Video

Audio

Written & Interactive Stories

EXECUTION & OPTIMIZATION

Campaign Managers specialized in their discipline

Optimization Reporting and Insights

A FULL RANGE OF SOLUTIONS

We help clients influence customers at every touchpoint, during every stage of the marketing journey. We design custom media mixes based on our client’s goals.

AWARENESS

Newspaper, Digital Banners, Video, Social Advertising, Native Advertising

CONSIDERATION

Targeted Display, Video & Audio, Email & Direct Mail, Retargeting, Mobile Geofencing, Content Marketing, SEM/SEO, Social Advertising

PURCHASE/INTENT

SEM/SEO, Yellow Pages, Directory Management, Website Design and Optimization

ADVOCACY

Reputation Management, Email & Direct Mail Re-Marketing

A TEAM OF EXPERTS

Our agency partners are assigned a dedicated team with access to our full range of specialists. From creative design to campaign analytics, our clients get complete agency services along with a high level of personalized attention.

CLIENT
Account Executive
Consultation, Strategy, Service
Account Manager
Onboarding, Campaign, Analysis & Recommendations
Account Coordinator
Billing, Creative
Search Campaign Management
Display Campaign Management
Social Media Campaign Management
Email Specialist
SEO Specialist
Website Specialist
Branded Content Specialists
Creative Services
Direct Mail Specialist

A UNIQUE ADVANTAGE

Our team understands the geography, neighborhoods, characteristics and interests of Puget Sound consumers. We provide transparency and open lines of communication, with local contacts to aid every step of the way. An independent media services company with deep roots in the community, we have the flexibility to innovate and quickly adapt to the needs of our local market.

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