Empowering the growth of underrepresented businesses through marketing collaboration and advertising
The Seattle Times is launching a grant program to support underrepresented local businesses with a total of $300,000 in marketing and advertising services. Qualifying businesses can apply online.
Six qualifying businesses will be awarded $50,000 each in Seattle Times advertising, including print or digital advertising, plus research and marketing consultation at no cost. Businesses of various sizes and nonprofits are invited to apply.
The Seattle Times Community Connect seeks to increase visibility for underrepresented communities in our region. We are committed to supporting businesses that reflect the diversity of the regional community we serve. By offering free marketing and advertising services, we hope to boost the profile of underrepresented local businesses and help them succeed.
This grant supports underrepresented local businesses with marketing and advertising services at no cost. Six qualifying businesses will be awarded $50,000 each in Seattle Times advertising, including print or digital advertising, plus research and marketing consultation at no cost. The six awardees will be featured in a Branded Content article sponsored by Seattle Times Media Solutions.
Underrepresented businesses in the Seattle Designated Market Area (DMA) may apply. BIPOC (Black, Indigenous and people of color)-owned businesses are especially encouraged to apply.
For the purposes of this grant, “underrepresented” is defined as African American, Black, Asian, Pacific Islander and Native Hawaiian, Latinx or Hispanic, South Asian, Arab, Native American, LGBTQ+, women and people with disabilities, with specific emphasis on BIPOC (Black, Indigenous and people of color). To qualify, a business must be at least 51% owned, operated and controlled by a person identifying as one or more of these underrepresented communities.
Religious and/or politically affiliated businesses do not qualify. Advertising and marketing services must adhere to Seattle Times policies, terms and conditions.
Yes. To qualify, businesses must be licensed in the state of Washington, registered with the Washington Secretary of State and licensed by the Washington State Department of Revenue.
Applications will be accepted through August 31, 2021. Selections will be made and awarded by September 30, 2021. Selected businesses will be posted to this website.
Submitted applications will be reviewed by a Seattle Times Advertising sub-committee, and final grant recipients will be chosen by The Seattle Times Diversity, Equity and Inclusion Advisory Committee, comprised of Seattle Times employee volunteers from throughout the company.
Grants will be designed to fit individual business and marketing needs and goals but must be used within one calendar year of the grant award date.
The grant amount may be applied to any available Seattle Times products and services. Our expert team will work with grantees to help determine which options best align with their individual business needs and marketing goals.
The Seattle Times accepts truthful and legitimate advertising that complies with all state and federal laws. Advertising that we deem offensive and/or detrimental to individuals, groups or other businesses is not allowed. For more information, refer to our company policies, terms and conditions.
Please consult with your tax professional on how grants impact your individual business tax returns.
Please contact firstname.lastname@example.org.
Apply for The Seattle Times Community Connect grant today.