Reach people looking to buy with a strong digital storefront and presence on search engines, social media and review sites, along with advertising to drive awareness and attract customers.
The Seattle Times Media Solutions conducts a comprehensive analysis of your online presence and messaging, then designs a customized plan to help you reach and convert customers at every stage.
A fast and responsive website is an essential sales tool.
Make certain your business listings are accurate on major search engines, social and directory sites. Improve your organic search rank, ensuring your business stands out when consumers are ready to buy.
A full 93% of customers read online reviews to determine the quality of a business. We watch what they’re saying about you on sites like Yelp and Angie’s List, respond to and mitigate negative reviews, and make positive statements work for you.
Using tactics like Search Engine Marketing (SEM), social media advertising and targeted display, we can drive traffic to your website and ensure new customers will continue to discover you.
Though 88 percent of buying decisions are made online, purchasers of fine jewelry also want to examine the merchandise first. Fox’s Seattle, a local jewelry retailer, sought to increase awareness of their brand during the online research phase, so customers would visit the store primed to buy.
The Seattle Times Media Solutions recommended Fox’s build brand awareness through a foundational advertising plan. The jeweler used a combination of organic and paid search, reputation management, social and newspaper advertising to reach consumers researching a fine jewelry purchase.
Results: After three months running our recommended plan, traffic to Fox’s website increased more than 30 percent year over year, and sales were up 50 percent year over year.