What’s New

Our experts share industry and business news, marketing trends and the latest digital marketing solutions.

Digital Marketing Analytics that Matter: Seeing the Forest and the Trees

July 7, 2019 | By Kimberly Pfaff

It’s easy to miss the forest for the trees. That analysis is especially astute when looking at metrics in digital marketing. With so many metrics available to track the success of ...

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Branded Content Engages, Informs and Connects

June 6, 2019 | By Lucia Blackwell

Readers are looking for content that meets their needs. Answers a question they have. Solves a problem. Gives them an advantage. Makes them look smarter, funnier, more in touch. Branded content ...

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Performance Based Digital Marketing Workshop

May 5, 2019 | By Julia Merrick

Where do I invest in marketing for the best possible return on investment? How do I know if my marketing is working for me? The Performance Based Digital Marketing Workshop was ...

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Brand Evolution at MarketMix 2019

May 5, 2019 | By Chandler Downs

This year’s annual marketing conference for the AMA Puget Sound on May 8 set out to educate attendees on “The Evolution of Brand.” MarketMix 2019 brought new formats, increased networking opportunites ...

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Evolution of the Media Mix - How Traditional and Digital Marketing Work Together

May 5, 2019 | By Amber Aldrich

As a 122-year-old newspaper company, The Seattle Times appears to be the epitome of traditional media, with the news still published in printed form, just as it was in 1897 when ...

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