What’s New

Our experts share industry and business news, marketing trends and the latest digital marketing solutions.

5 Ways the Pandemic will Change-Holiday Shopping

5 Ways the Pandemic will Change-Holiday Shopping

October 12, 2021 | By Amber Aldrich

With COVID-19 cases on the rise and the Delta variant concerns persisting, business and marketers are still unsure what this holiday season will bring. Senior Director of Advertising Amber Aldrich analyzes marketing trends for the upcoming 2021 holiday season, outlining five predictions on how COVID-19 will change how we shop at the end of the year.

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10 Key Strategies to Boost Non-Profit Marketing

10 Key Strategies to Boost Non-Profit Marketing

September 17, 2021 | By Amber Aldrich

Year-end is a crucial time for nonprofit fundraising, with charitable giving peaking in December. To help non-profits make the most of the moment – and reach new funders throughout the year – marketing experts at Seattle Times Media Solutions recently compiled 10 Key Strategies to boost non-profit marketing. The tips were recently reviewed in a live webinar, featuring NPO marketing best practices and case studies. Read more here

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Elevating your Content Marketing Strategy

Elevating your Content Marketing Strategy

August 16, 2021 | By Charles Runnette

In the most recent Lunch and Learn, Seattle Times Content Studio’s Manager of Strategic Partnerships Chandler Downs and I delved into the whys and hows of content marketing. Content marketing has ...

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The Seattle Times launches business grant for underrepresented communities

The Seattle Times launches business grant for underrepresented communities

July 19, 2021 | By Amber Aldrich

The Seattle Times announced the launch of The Community Connect business grant. The grant’s mission is to increase visibility for businesses owned by underrepresented communities in the Puget Sound region, particularly ...

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Facebook Advertising in 2021:  What SMBs Need to Know

Facebook Advertising in 2021: What SMBs Need to Know

June 17, 2021 | By Christine Sunde

Whether you are someone who partakes or not, social media has become a prevalent part of today’s everyday life. Leading the way since its start in 2004, Facebook reached over 2.8 ...

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Programmatic: The Future of Audio and Video

Programmatic: The Future of Audio and Video

April 16, 2021 | By Novi Suleski

Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space.

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Programmatic: The Future of Audio and Video

Programmatic: The Future of Audio and Video

April 16, 2021 | By stsolutions

Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space.

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Diversity - Equity and Inclusion Newsletter

Diversity - Equity and Inclusion Newsletter

April 13, 2021 | By stsolutions

The Seattle Times newsroom launched an email newsletter on Diversity, Equity and Inclusion that explores fault lines of race, gender, disability, religion and sexual orientation, and spotlights the rich tapestry of ...

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Diversity - Equity and Inclusion Newsletter

Diversity - Equity and Inclusion Newsletter

April 13, 2021 | By Amber Aldrich

The Seattle Times newsroom launched an email newsletter on Diversity, Equity and Inclusion that explores fault lines of race, gender, disability, religion and sexual orientation, and spotlights the rich tapestry of ...

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Google search strategies for 2021 and beyond

Google search strategies for 2021 and beyond

February 26, 2021 | By stsolutions

If you ask most people, the first thing that comes to mind when you say you’re going to “do a search” is Google, and rightfully so. In 2020, there were 6.8 ...

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