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Our experts share industry and business news, marketing trends and the latest digital marketing solutions.

Cutting Through the Noise in 2020: How to Stand Out with Your Social Ads

Cutting Through the Noise in 2020: How to Stand Out with Your Social Ads

August 12, 2020 | By Kyle Anderson-De Avila

When it comes to advertising, “noise” is anything that distracts from your advertising message. The average consumer sees up to 10,000 advertisements every day, and standing apart is the key challenge ...

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Evaluate your website with these six questions

Evaluate your website with these six questions

July 13, 2020 | By Kelly Hulin

Your website is the first impression you make with customers. Fundamental to all of your marketing efforts, your website is the foundation that enables you to build a strong relationship and ...

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Takeaways from Businesses Doing It Right During COVID-19

Takeaways from Businesses Doing It Right During COVID-19

June 16, 2020 | By Sara Willard

Since the beginning of COVID-19 back in March, we have covered best practices in marketing research and key insights during a crisis over a three-part series. Our first series was focused ...

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Five Tips for COVID-19 Recovery Marketing

Five Tips for COVID-19 Recovery Marketing

May 18, 2020 | By Amber Aldrich

A recent Seattle Times consumer survey found that as of early May, 82% of consumers remain concerned about the health impact of COVID-19, and 87% remain concerned about the economic impact. ...

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Weathering the COVID Storm: Tips from Marketing Experts

Weathering the COVID Storm: Tips from Marketing Experts

April 17, 2020 | By Amber Aldrich

Borrell and Associates has spent decades researching local business media expenditures. CEO Gordon Borrell calls the COVID crisis “The Perfect Marketing Storm of 2020.” Learn why, and how local businesses can ...

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3 ways we’re helping businesses navigate COVID-19

3 ways we’re helping businesses navigate COVID-19

March 31, 2020 | By Amber Aldrich

The COVID-19 crisis is creating unprecedented challenges for the local business community, but The Seattle Times – locally and independently owned for more than 123 years – is here to provide ...

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Tips from the inside: Public relations messaging for your business

Tips from the inside: Public relations messaging for your business

March 13, 2020 | By Chandler Downs

How local media suggests you work with local media You have a message. A press release, product launch, mission statement, event notification. You know how to use your owned properties to ...

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2020 and Beyond: Think Digital and Conventional Integration in 5 Areas

2020 and Beyond: Think Digital and Conventional Integration in 5 Areas

January 23, 2020 | By Steve Fuller

We have entered a world of digital buzzwords that can send a marketer’s head spinning. Which direction should you go instead of, or in addition to, conventional marketing? AI, programmatic, chatbots, ...

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Branded Content Innovation Tour – Four Key Takeaways

Branded Content Innovation Tour – Four Key Takeaways

December 12, 2019 | By Amber Aldrich

Branded content – also known as native advertising, sponsored content, social content, content marketing or even advertorial – it’s such a new area of advertising that it lacks conformity of a ...

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Trends to Watch for in 2020 Planning

Trends to Watch for in 2020 Planning

November 19, 2019 | By Kelly Hulin

It’s no surprise that digital advertising will continue to surpass spending in traditional media, with digital revenue growing to $172 billion by 2021 – a 60% increase from 2018. What is surprising ...

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