The Seattle Times Advantage

The Seattle Times’ trusted name, broad audience and 120+ years of experience partnering with local businesses make us uniquely qualified to help build your brand in the Northwest market.

A VAST AUDIENCE OF LOYAL READERS

The Seattle Times is Washington state's largest and longest-running newspaper. In print and online, we reach more local residents than any other news media source.

Source: Nielsen Scarborough, Release 2, July 2025
1.8M READERS IN PRINT AND ONLINE
34M Average page views per month
#1 LOCAL MEDIA NEWS SOURCE IN THE REGION
108,376 Print subscribers and over 130,000 digital subscribers
Millennials (age 30-44) make up our largest audience 400,000 Reached each month
Nearly a million more visitors and more than twice the page views versus any other local media site
11 PULITZER PRIZES Exceptional content with deep reader engagement
ONE OF THE FASTEST-GROWING digital subscriber bases in the country

AFFLUENT, EDUCATED READERS WITH INFLUENCE IN THE COMMUNITY

Known for in-depth local coverage and award-winning journalism, The Seattle Times attracts deeply engaged community members with a higher-than-average income.

Source: Nielsen Scarborough, Release 2, July 2025. Note to analyst: based on ST audience new paper + digital cumes
5out of10
ADULTS IN KING AND SNOHOMISH COUNTIES WITH HOUSEHOLD INCOMES OF $150,000+
$ 134,000 ONLINE VISITOR MEDIAN HOUSEHOLD INCOME
64% of adults in King and Snohomish counties with a postgraduate degree read The Seattle Times in print or online
63% of adults in King and Snohomish counties with a four-year degree read The Seattle Times in print or online
77% have stocks, bonds or other investments

ENTHUSIASTIC CONSUMERS WHO ENJOY LIFE TO THE FULLEST

Whether they're going out or staying in, our readers take full advantage of the lifestyle the Pacific Northwest offers.

MD is King and Snohomish Counties. Nielsen Scarborough 2025, Release 2
IN THE PAST YEAR
45% FLEW DOMESTICALLY
42% OWN THEIR HOME
47% FLEW INTERNATIONALLY
47% MADE HOME IMPROVEMENTS
HERE IS HOW THEY SPEND THEIR DOLLARS
47% DRINK WINE
65% ENVIRONMENTAL CAUSES
45% DRINK SPIRITS
53% VOLUNTEER

THE RED-HOT SEATTLE MARKET

The Puget Sound is one of the most dynamic regions in the country, known for its gorgeous natural beauty, thriving food and cultural scene, booming economy, a top-tier hub for innovation, and some of the most successful companies in the world.

US Census Bureau
CBRE
Oxford Economics
Visit Seattle
CNBC
The Seattle Times
A market growing faster than the national average
#2 METRO FOR TECH TALENT
4 th strongest city on the Oxford international study of global economy
12 Fortune 500 companies call Seattle home
3 rd in the nation for median household income
Nearly 1 in 10 residents is in tech
The Seattle Times

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