The Seattle Times Advantage

The Seattle Times’ trusted name, broad audience and 120+ years of experience partnering with local businesses make us uniquely qualified to help build your brand in the Northwest market.

A VAST AUDIENCE OF LOYAL READERS

The Seattle Times is Washington state's largest and longest-running newspaper. In print and online, we reach more local residents than any other news media source.

MD is the Seattle-Bellevue-Kent Metropolitan Division, consisting of King and Snohomish counites, Nielsen Scarborough Report 2023, Release 1 AAM, March, 2023 6 months report.
1.9M READERS IN PRINT AND ONLINE
29M Average page views per month
#1 LOCAL MEDIA NEWS SOURCE IN THE REGION
116,992 Print subscribers with 54% engaged digitally
Millennials (age 25-39) make up our largest audience 542,200 Reached each month
NEARLY 2X THE VISITORS of any other local media website
11 PULITZER PRIZES Exceptional content with deep reader engagement
ONE OF THE FASTEST-GROWING digital subscriber bases in the country

AFFLUENT, EDUCATED READERS WITH INFLUENCE IN THE COMMUNITY

Known for in-depth local coverage and award-winning journalism, The Seattle Times attracts deeply engaged community members with a higher-than-average income.

MD is the Seattle-Bellevue-Everett Metropolitan Division, consisting of King and Snohomish counties. Nielsen Scarborough 2023, Release 1.
6out of10
ADULTS IN KING AND SNOHOMISH COUNTIES WITH HOUSEHOLD INCOMES OF $150,000+
$111,000 ONLINE VISITOR MEDIAN HOUSEHOLD INCOME
64% of adults in King and Snohomish counties with a postgraduate degree read The Seattle Times in print or online
63% of adults in King and Snohomish counties with a four-year degree read The Seattle Times in print or online
77% have stocks, bonds or other investments

ENTHUSIASTIC CONSUMERS WHO ENJOY LIFE TO THE FULLEST

Whether they're going out or staying in, our readers take full advantage of the lifestyle the Pacific Northwest offers.

MD is the Seattle-Bellevue-Everett Metropolitan Division, consisting of King and Snohomish counties. Nielsen Scarborough 2023, Release 1.
IN THE PAST YEAR
62% FLEW DOMESTICALLY
60% OWN THEIR HOME
34% FLEW INTERNATIONALLY
47% MADE HOME IMPROVEMENTS
HERE IS HOW THEY SPEND THEIR DOLLARS
67% DRINK WINE
68% DONATE TO CHARITY
60% DRINK SPIRITS
25% VOLUNTEER

THE RED-HOT SEATTLE MARKET

The Puget Sound is one of the most dynamic regions in the country, known for its gorgeous natural beauty, thriving food and cultural scene, booming economy, a top-tier hub for innovation, and some of the most successful companies in the world.

MD is the Seattle-Bellevue-Everett Metropolitan Division, consisting of King and Snohomish counties. Census Bureau, 2021, Nielsen Scarborough 2023, Release 1 CBRE, 2022.
#1 BEST METRO for coffee lovers
#1 FASTEST-GROWING MAJOR U.S. CITY
#2 METRO FOR TECH TALENT
#2 most concentrated U.S. market for people in their 30s
#2 in drinkers of microbrew or craft beers
#3 in donating time or money to environmental causes
#3 in contributing money to political candidate or causes
4th in the nation for median household income among the top 25 largest DMAs in the country
The Seattle Times

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