Objective
ST Content Studio partnered with the Washington State Department of Health to create stories with timely, factual and relevant information on current COVID-19 testing recommendations in Washington state.
Type: Premium, Health Care
Solution
Each article was geared to different audiences in Eastern and Western Washington, and to those with varying levels of experience with COVID-19 testing. We also utilized our affiliate publications, the Yakima Herald-Republic and the Walla Walla Union-Bulletin, for article promotion.
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