5 Ways the Pandemic will Change-Holiday Shopping
October 12, 2021 | By Amber Aldrich
With COVID-19 cases on the rise and the Delta variant concerns persisting, business and marketers are still unsure what this holiday season will bring. Senior Director of Advertising Amber Aldrich analyzes marketing trends for the upcoming 2021 holiday season, outlining five predictions on how COVID-19 will change how we shop at the end of the year.
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10 Key Strategies to Boost Non-Profit Marketing
September 17, 2021 | By Amber Aldrich
Year-end is a crucial time for nonprofit fundraising, with charitable giving peaking in December. To help non-profits make the most of the moment – and reach new funders throughout the year – marketing experts at Seattle Times Media Solutions recently compiled 10 Key Strategies to boost non-profit marketing. The tips were recently reviewed in a live webinar, featuring NPO marketing best practices and case studies. Read more here
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Elevating your Content Marketing Strategy
August 16, 2021 | By Charles Runnette
In the most recent Lunch and Learn, Seattle Times Content Studio’s Manager of Strategic Partnerships Chandler Downs and I delved into the whys and hows of content marketing. Content marketing has ...
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The Seattle Times launches business grant for underrepresented communities
July 19, 2021 | By Amber Aldrich
The Seattle Times announced the launch of The Community Connect business grant. The grant’s mission is to increase visibility for businesses owned by underrepresented communities in the Puget Sound region, particularly ...
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Facebook Advertising in 2021: What SMBs Need to Know
June 17, 2021 | By Christine Sunde
Whether you are someone who partakes or not, social media has become a prevalent part of today’s everyday life. Leading the way since its start in 2004, Facebook reached over 2.8 ...
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Programmatic: The Future of Audio and Video
April 16, 2021 | By Novi Suleski
Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space.
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Diversity - Equity and Inclusion Newsletter
April 13, 2021 | By Amber Aldrich
The Seattle Times newsroom launched an email newsletter on Diversity, Equity and Inclusion that explores fault lines of race, gender, disability, religion and sexual orientation, and spotlights the rich tapestry of ...
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Google search strategies for 2021 and beyond
February 26, 2021 | By Taylor Von Wald
If you ask most people, the first thing that comes to mind when you say you’re going to “do a search” is Google, and rightfully so. In 2020, there were 6.8 ...
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Seattle Times Media Solutions Looks Back at 2020
February 11, 2021 | By Amber Aldrich
Every year, the Seattle Times Media Solutions team looks back on the prior year to celebrate accomplishments and award our top employees. The awards are usually held in a swanky location ...
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Outbreak and Opportunity
January 11, 2021 | By Steve Fuller
The onslaught of the pandemic brought forth not only a tragic loss of human life, but the additional losses of being unable to congregate, widespread employment and lost revenue. According to ...
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