Weathering the COVID Storm: Tips from Marketing Experts
April 17, 2020 | By Amber Aldrich
Borrell and Associates has spent decades researching local business media expenditures. CEO Gordon Borrell calls the COVID crisis “The Perfect Marketing Storm of 2020.” Learn why, and how local businesses can ...
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3 ways we’re helping businesses navigate COVID-19
March 31, 2020 | By Amber Aldrich
The COVID-19 crisis is creating unprecedented challenges for the local business community, but The Seattle Times – locally and independently owned for more than 123 years – is here to provide ...
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Tips from the inside: Public relations messaging for your business
March 13, 2020 | By Chandler Downs
How local media suggests you work with local media You have a message. A press release, product launch, mission statement, event notification. You know how to use your owned properties to ...
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2020 and Beyond: Think Digital and Conventional Integration in 5 Areas
January 23, 2020 | By Steve Fuller
We have entered a world of digital buzzwords that can send a marketer’s head spinning. Which direction should you go instead of, or in addition to, conventional marketing? AI, programmatic, chatbots, ...
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Branded Content Innovation Tour – Four Key Takeaways
December 12, 2019 | By Amber Aldrich
Branded content – also known as native advertising, sponsored content, social content, content marketing or even advertorial – it’s such a new area of advertising that it lacks conformity of a ...
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Trends to Watch for in 2020 Planning
November 19, 2019 | By Kelly Hulin
It’s no surprise that digital advertising will continue to surpass spending in traditional media, with digital revenue growing to $172 billion by 2021 – a 60% increase from 2018. What is surprising ...
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Got Video? Go Digital.
October 15, 2019 | By Matthew Gaine
Digital video has been steadily increasing in popularity with both advertisers and consumers over the last few years. It is an important tool to have in your advertising budget. With cutting the ...
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Smarter Social
September 17, 2019 | By Robert Hoyt
Monthly active users on Facebook as of June 30, 2019 = 2.41 billion Population of the planet in 1951 = 2.58 billion Mobile Minutes is spent on Facebook or Instagram = ...
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E-commerce marketplaces turn local businesses into national companies in a few clicks
August 6, 2019 | By Brandon Clark
E-commerce marketplaces turn local businesses into national companies in a few clicks Imagine you have a company that directly manufactures and sells electric skateboards to a local market. The business operates ...
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Digital Marketing Analytics that Matter: Seeing the Forest and the Trees
July 3, 2019 | By Kimberly Pfaff
It’s easy to miss the forest for the trees. That analysis is especially astute when looking at metrics in digital marketing. With so many metrics available to track the success of ...
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