Outbreak and Opportunity
January 11, 2021 | By Steve Fuller
The onslaught of the pandemic brought forth not only a tragic loss of human life, but the additional losses of being unable to congregate, widespread employment and lost revenue. According to ...
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Predictions and trends for the 2020 holiday shopping season
November 20, 2020 | By Amber Aldrich
If 2020 has taught us anything, it’s that COVID-19 has no respect for our plans and traditions. With cases again on the rise, any expectation of a normal holiday has gone ...
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The Keys to Ecommerce Success This Holiday Season
September 21, 2020 | By Feedonomics
The Keys to Ecommerce Success This Holiday Season It’s no longer optional to have a solid eCommerce strategy. Due to COVID-19 disrupting the patterns of daily life, we have seen a ...
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Cutting Through the Noise in 2020: How to Stand Out with Your Social Ads
August 12, 2020 | By Kyle Anderson-De Avila
When it comes to advertising, “noise” is anything that distracts from your advertising message. The average consumer sees up to 10,000 advertisements every day, and standing apart is the key challenge ...
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Evaluate your website with these six questions
July 13, 2020 | By Kelly Hulin
Your website is the first impression you make with customers. Fundamental to all of your marketing efforts, your website is the foundation that enables you to build a strong relationship and ...
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Takeaways from Businesses Doing It Right During COVID-19
June 16, 2020 | By Sara Willard
Since the beginning of COVID-19 back in March, we have covered best practices in marketing research and key insights during a crisis over a three-part series. Our first series was focused ...
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Five Tips for COVID-19 Recovery Marketing
May 18, 2020 | By Amber Aldrich
A recent Seattle Times consumer survey found that as of early May, 82% of consumers remain concerned about the health impact of COVID-19, and 87% remain concerned about the economic impact. ...
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Weathering the COVID Storm: Tips from Marketing Experts
April 17, 2020 | By Amber Aldrich
Borrell and Associates has spent decades researching local business media expenditures. CEO Gordon Borrell calls the COVID crisis “The Perfect Marketing Storm of 2020.” Learn why, and how local businesses can ...
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3 ways we’re helping businesses navigate COVID-19
March 31, 2020 | By Amber Aldrich
The COVID-19 crisis is creating unprecedented challenges for the local business community, but The Seattle Times – locally and independently owned for more than 123 years – is here to provide ...
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Tips from the inside: Public relations messaging for your business
March 13, 2020 | By Chandler Downs
How local media suggests you work with local media You have a message. A press release, product launch, mission statement, event notification. You know how to use your owned properties to ...
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