STMS' Top 10 Tips for 2023
November 18, 2022 | By STMS Team
Tip 1: Don’t Rely Solely on Platform Data Digital marketers and advertisers across all industries should start implementing – as well thinking of creative ways to utilize – 1st-party data for ...
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5 Steps for an Essential Event Marketing Plan
October 19, 2022 | By Chris Caudle
There are many ways to market a variety of events, from festivals, fairs and concerts to trade shows and conferences. Outlined below are the five essential steps for a successful event ...
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Data is King: 3 Steps to Using Data Like a Pro
September 12, 2022 | By Novi Suleski
Data is King: 3 Steps to Using Data Like a Pro In today’s digital environment, we have so many advertising opportunities — with just as many opportunities to waste money on advertising that doesn’t work for your business. That’s why consistently analyzing and evaluating your advertising efforts with the data from your chosen media is crucial to understanding what your audience responds well (and not so well) to. Here’s how you can use data to help you reach or exceed your goals.
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Five destination marketers paving the way for impactful content marketing
November 17, 2021 | By Carol Walter
Travel has shifted greatly since the pandemic began. And now in the hesitant wake of an oh so subtle ebb in the Delta variant, folks are beginning to travel again.
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5 Ways the Pandemic will Change-Holiday Shopping
October 12, 2021 | By Amber Aldrich
With COVID-19 cases on the rise and the Delta variant concerns persisting, business and marketers are still unsure what this holiday season will bring. Senior Director of Advertising Amber Aldrich analyzes marketing trends for the upcoming 2021 holiday season, outlining five predictions on how COVID-19 will change how we shop at the end of the year.
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10 Key Strategies to Boost Non-Profit Marketing
September 17, 2021 | By Amber Aldrich
Year-end is a crucial time for nonprofit fundraising, with charitable giving peaking in December. To help non-profits make the most of the moment – and reach new funders throughout the year – marketing experts at Seattle Times Media Solutions recently compiled 10 Key Strategies to boost non-profit marketing. The tips were recently reviewed in a live webinar, featuring NPO marketing best practices and case studies. Read more here
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Elevating your Content Marketing Strategy
August 16, 2021 | By Charles Runnette
In the most recent Lunch and Learn, Seattle Times Content Studio’s Manager of Strategic Partnerships Chandler Downs and I delved into the whys and hows of content marketing. Content marketing has ...
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The Seattle Times launches business grant for underrepresented communities
July 19, 2021 | By Amber Aldrich
The Seattle Times announced the launch of The Community Connect business grant. The grant’s mission is to increase visibility for businesses owned by underrepresented communities in the Puget Sound region, particularly ...
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Facebook Advertising in 2021: What SMBs Need to Know
June 17, 2021 | By Christine Sunde
Whether you are someone who partakes or not, social media has become a prevalent part of today’s everyday life. Leading the way since its start in 2004, Facebook reached over 2.8 ...
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Programmatic: The Future of Audio and Video
April 16, 2021 | By Novi Suleski
Since COVID-19, digital audio and video has increased in huge numbers, and marketing budgets are moving to where the audiences are. Meanwhile, data and privacy concerns are hot topics, adding uncertainty to the programmatic ad buying space.
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